Sell diamonds in San Francisco

An engagement ring from a marriage that ended, a loose stone from a reset, earrings you never wear. We buy diamonds at our Sutter Street store and tell you plainly what drives the number.

San Francisco store

780 Sutter St, San Francisco, CA 94109
Mon to Sat: 10 AM to 5 PM. Sunday closed.

What we buy

If it's on this list, bring it in. The evaluation is free.

  • Loose diamonds
  • Engagement rings and solitaires
  • Diamond earrings and pendants
  • Tennis bracelets and anniversary bands
  • Stones with or without a grading report

The four Cs, and which ones move an offer

Diamonds are graded on carat weight, color, clarity and cut. Carat has the biggest effect on price, but a larger stone with poor color or visible inclusions can be worth less than a smaller, cleaner one.

A grading report from GIA or another recognized lab spells all four out and makes the evaluation faster and more precise. If you have one, bring it along with the stone.

How it works

Simple, fast and done in front of you.

  1. Bring your items

    Walk in during store hours or book a time. Bring a valid government-issued photo ID.

  2. Free evaluation

    We test and weigh each piece in front of you and explain how the offer is put together. No obligation.

  3. Get paid on the spot

    Accept the offer and you're paid before you leave. Decline it and you take everything home.

Diamond buying off Union Square

Our store is at 780 Sutter Street, a few blocks from the Union Square jewelry district. Many customers come to us after shopping a ring around to compare offers, which we encourage.

Directions, parking and everything about the store are on our San Francisco store page.

San Francisco

780 Sutter St, San Francisco, CA 94109
Mon to Sat: 10 AM to 5 PM. Sunday closed.

Common questions

Do you buy lab-grown diamonds?

Tell us upfront if a stone is lab-grown. Lab-grown diamonds are valued very differently from natural ones, and their resale value is much lower.

Do I need the original receipt?

No. A receipt or grading report helps, but it isn't required.

What about small diamonds?

Small stones in rings and bands are usually valued together with the piece rather than on their own.

Ready to sell?

Walk in to 780 Sutter St Monday to Saturday, 10 AM to 5 PM, or book a time and we'll be ready for you. The evaluation is free.