Sell a luxury watch in San Francisco

We buy Rolex, Omega and other luxury watches at our Sutter Street store, along with solid gold watches valued for their metal.

San Francisco store

780 Sutter St, San Francisco, CA 94109
Mon to Sat: 10 AM to 5 PM. Sunday closed.

What we buy

If it's on this list, bring it in. The evaluation is free.

  • Rolex, Omega and other luxury Swiss watches
  • Solid gold watches, including vintage ones
  • Watches with or without box and papers
  • Extra bracelet links, boxes and paperwork

What adds value to a watch

Brand, model, reference number and condition come first. After that, the extras matter more than most people expect: the original box, papers, warranty card, service receipts and any removed bracelet links can all raise an offer.

If the watch has been serviced recently, bring the paperwork. A documented service history tells a buyer the movement has been looked after.

How it works

Simple, fast and done in front of you.

  1. Bring your items

    Walk in during store hours or book a time. Bring a valid government-issued photo ID.

  2. Free evaluation

    We test and weigh each piece in front of you and explain how the offer is put together. No obligation.

  3. Get paid on the spot

    Accept the offer and you're paid before you leave. Decline it and you take everything home.

Watch buying downtown

Our store at 780 Sutter Street is close to Union Square, so it's easy to stop in while you're in the area. We'll look the watch over at the counter and tell you what we can offer.

Directions, parking and everything about the store are on our San Francisco store page.

San Francisco

780 Sutter St, San Francisco, CA 94109
Mon to Sat: 10 AM to 5 PM. Sunday closed.

Common questions

Do you buy watches that don't run?

Bring it in. A watch that has stopped can still have value, depending on the brand and what it needs.

I don't have the papers. Is that a problem?

No. Papers help, but plenty of watches sell without them.

Do you buy gold watches from other brands?

Yes. Solid gold watches have value in their gold alone, whatever the brand.

Ready to sell?

Walk in to 780 Sutter St Monday to Saturday, 10 AM to 5 PM, or book a time and we'll be ready for you. The evaluation is free.