Platinum or white gold? How to tell what your ring is made of (and why platinum isn’t always worth more)

Here’s a fact that surprises almost everyone who sits down at our counter with a platinum ring: right now, an ounce of platinum is worth far less than an ounce of gold. As I write this in late September 2026, gold is around $4,380 an ounce. Platinum is around $1,800. That’s less than half. Most […]